Videogame Journalism and the 'dark arts'
As a part-time writer that would like to become a full-time journalist, I understand that there should be a portion of trust between the writer and their audience.
I would never set out to mislead my audience as it goes against the very reasons that I started writing in the first place. I wanted to inform, discuss and learn something myself. The problem with bigger publications in the videogame industry, (and in turn many media publications in general) is that commercial interests can create conflicts within an organisation.If x company has invested x amount of money in promoting their game on your website, are you then obliged to give their product a higher mark? Of course not, but this doesn't mean this practise doesn't happen and this is one of the reasons why I trust user reviews more than official ones, despite their often more amateur style.
Don't get me wrong, I used to trust the more traditional sources, (as a child I used to read CVG religiously) but I've been burned a few times (damn you Dragon Age 2) and I prefer Youtube videos and trying the game before I purchase it.
Many people use aggregate websites like metacritic to get an idea of the general opinion of a game and the difference between an seven and a nine can bump the score up artificially. It would be naive to think that this couldn't happen, as a couple of flops can place many companies in jeopardy.
Of course, games are subjective and you can expect different reactions from different people, but misrepresentation is unethical and should be reported if you suspect foul play. However, as long as the writer isn't getting paid to have a certain view. they should be allowed to write what they think.
I read quite a few articles about the subject and came across an astonishing omission in one of the comments sections. An anonymous user said that he had been paid to write repeated positive reviews about an iOS app with numerous fake accounts to raise the apps profile and gain more sales due to positive feedback.
This practice is unbelievable and it must be illegal, (although I'm not a lawyer) users tend to trust other users to a greater extent and this just serves to undermine the trust that develops.
No matter the price, a four and-a-half star app with over 100 reviews should usually be decent, but if the developer decides to go down this route the gamer is the one that inevitably gets a shoddy product that has been misrepresented and it can take time for scores to balance out.
Some may say this is just a new sales tactic to combat increased user awareness, but in reality developers should focus on ways to improve their products, not ways to trick their customers.
Some journalists still have integrity and this well-written article here discusses Robert Florence quitting his job writing at Eurogamer and his thoughts on the lack of integrity in game journalism. This idea of 'you scratch my back, I'll scratch yours journalism is unhealthy and again the consumers bear the brunt of this bad practice. Robert was courageous to speak out but if the problem really is as bad as some suspect then it's strange that more people haven't spoken out about it.Eventually, this model could hurt the websites and magazines themselves as their readership starts to dwindle. This is a very dangerous game to play as trust is usually built over time and can be lost in an instant. If a publication is known for writing false reviews, surely over time people will notice and act accordingly.
I enjoy reading and watching quality reviews from people like Angry Joe and I'm sure he would never badmouth his rivals as the quality of his work always shines through, but when Samsung are alleged to have paid people to write bad reviews about HTC products, you have to wonder whether game developers would be prepared to do the same.
I used to receive a quarterly booklet from GAME that reviewed newly released games. From cover to cover there was never a mention of any problems in any games, as the objective of the booklet was solely to make me want to buy them and I can understand that, but I shouldn't have to hold established publications in the same regard as throwaway junk mail fodder.
As the videogame industry continues to become more profit driven, I think these 'dark arts' may be put to use on a more regular basis so we as consumers have to fight back and look after one another by sharing their opinions on products.
In a way I'm sure we can all understand how companies can be put in a tough position between their commercial interests and their readership, they have to stay strong and fight back against the rampant churnalism, lazy journalism and kick-backs.
The internet is a brilliant tool for learning, we can't let scammers and marketing professionals trick us into buying their shoddy products and if you think a games a stinker despite rave reviews, well, maybe now you know why.
Game journalism is looked down upon by some as a 'lesser branch' but it shouldn't be viewed that way. The sheer number of gamers (and their tendency to be computer literate) means that the backlash can be immense. Just look at the Mass Effect 3 ending debacle or EA becoming the first company to win the Worst Company in America award for two years running.
Gamers always seem to find a way to express their discontent and information on message boards can spread like wildfire. It seems that for now, gamers will have to look out for themselves, but no matter how big the company is, the bad publicity will eventually take its toll.
If journalists aren't careful, they could be end up on the wrong side of a colossal juggernaut that doesn't like to take no far an answer. I hope any bad apples come to their senses before that time comes.
Further reading:
http://www.wired.co.uk/news/archive/2012-08/31/pay-review-sites
http://www.electricpig.co.uk/2012/02/07/app-store-fake-reviews-heres-how-they-encourage-your-favourite-developers-to-cheat/index.html
http://leviathyn.com/games/news/2013/04/25/rumor-star-trek-the-video-game-getting-fake-user-reviews-and-forum-postings/
http://www.computerandvideogames.com/385227/ninja-theory-warns-of-fake-dmc-reviews/













