The Five Worst Football Adverts

Five of the Worst Football Adverts ever

After I finished my last article about daytime TV adverts, I started thinking about adverts aimed directly at me. I watch a lot of football on TV and in the breaks you see adverts which are aimed solely at men. 

Some of these adverts use past and present footballers to sell their products with varying degrees of success.

Some of the adverts use footballers to great effect, such as Nike's Take It To the Next Level, which was directed by Guy Ritchie.

Or the Brazil vs Portugal offering (again from Nike) from 2006 showcasing the talents of some of the biggest footballing talents at the time.

                                                                                          

The thing these two adverts have in common is that they encapsulate different aspects of football, the first shows the passion and dedication needed to succeed, while the second shows the fun side of football and does a great job doing so.

If only all football adverts were like this. 

Unfortunately, they're not. (But it gives me a chance to write this). 

Some adverts take footballers away from the field and have them kick a ball while having a shave, (because that's not dangerous, it only has four blades) or attempting to kill the Go-Compare man. (Somewhat justified). I understand that companies can't match Nike and Adidas for the range of players or budget wise but they don't have to be so terrible. They could at least try.

We might as well kick off:

Five of the Worst Football Adverts Ever:

1. Joe Hart - Head & Shoulders

I couldn't believe this was real when I saw it.

They got one thing right, in that he was on the pitch for the advert, but it seems to suggest his severe dandruff might impede his England career in the future which was worrying.

Look at his face at the end. He shakes his head like that every time he thinks of this advert.

2. Luis Figo - Just For Men

Do you see what I mean now.

They obviously thought, let's make it vaguely about football, so he kicks a ball through the fifth dimension into a TV, (it wouldn't have counted anyway, he was offside) to have a woman dressed like a referee tell him he still has it? 

That is actually an accurate description of what just happened. 

3. Wayne Rooney & Others

      Casillero del Diablo 

This advert could do with English subtitles as well considering Rooney's dulcet tones.

Yet again they get the right setting, get the clubs big names, but fail to make an advert that involves football in the slightest.

4.Blackburn Rovers - Venkys 

They actually pretend it's a genuine advert until 20 seconds in, after which you see some (admittedly nice looking) chicken. 

But they had access to everything, the whole squad, they could have done more than a cheap plug. Also, why are they eating in the kit room?

Nice voiceover by the way.

5. Michael Owen -  Asda 

Seeing Owen's face filled with glee at the thought of some free Asda shopping (or at least better acting skills than Wayne Rooney) isn't that bad, and I can think of other culprits (Beckham, Cough) but the chances of seeing Owen in Asda in real life are slimmer then the chances of him resigning for Real Madrid.

So that's the end of my list, I'm sure there are many others I've missed, but that's for another time. 

Yet again, I just wish adverts would try harder, but at least you can always switch off.

Feel free to to leave a message below if you agree/disagree.